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5 Tips to More Effectively Sell Digital Embellishments

Writer's picture: Kevin AbergelKevin Abergel

Digital embellishment has revolutionized the world of printing. It allows designers to add texture, depth, and shine to digital prints, making them more appealing and attractive to customers. If you are a seller of digitally embellished prints, it's important to know the best ways to market and sell your products to reach your target audience. Here are some tips to help you sell digitally embellished prints:


Showcase the Value of Your Product

The first step to selling digitally embellished prints is to showcase the value of your product. Your potential customers need to understand why your prints are unique and worth paying more for. You can do this by highlighting the features and benefits of your product, such as the texture, depth, and shine of the design, as well as the increase in ROI response. Use high-quality files to show off the details of your prints and make sure to mention any special techniques or materials used in the creation process.


Identify Your Target Audience

Knowing your target audience is crucial for any successful sales strategy. Digital embellished prints can appeal to a wide range of people, but it's important to identify who your specific audience is so you can tailor your marketing efforts accordingly. Are you selling to Nutraceutical companies, Wineries, Universities, Art collectors, or everyday consumers? Once you know who your audience is, you can create targeted samples, social media posts, and email campaigns to reach them. No two target verticals should have the same messaging, CUSTOMIZE YOUR PITCH.


Use Social Media to Your Advantage

Social media is an excellent tool for promoting your digitally embellished prints. Use platforms like Instagram, Facebook, and Pinterest to showcase your products and engage with potential customers. Share behind-the-scenes glimpses of your design or production process, post high-quality images of your prints, and create eye-catching graphics to showcase your product features. Use or create new relevant hashtags to reach a wider audience and run targeted ads to reach your ideal customers.


Offer Customization Options

Most buyers can't imagine personalizing finishes like 3D or foil textures is possible. Offering variable data options for your digitally embellished prints can help you stand out from the competition and attract more customers. You can offer different sizes, colors, and finishes for your prints, or even offer the option to add personalization, such as names, limited edition serial numbers or dates. This can also be a great way to upsell and increase your revenue.


Provide Excellent Customer Service

Lastly, providing excellent customer service is key to retaining customers and generating repeat business. Make sure to promptly respond to any inquiries or concerns and provide clear and accurate information about your products. Offer a satisfaction guarantee and make it easy for customers to return or exchange products if they are not satisfied. A happy customer is more likely to recommend your business to others, which can lead to more sales in the long run.

Selling digitally embellished prints requires a combination of marketing strategies, excellent customer service, and a high-quality product. By showcasing the value of your product, identifying your target audience, using social media to your advantage, offering customization options, and providing excellent customer service, you can increase your sales and grow your business.


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